If this is something that you have been putting off, set aside 20 minutes and just get it done. You can always improve on your starting point later. If you aren’t sure that you really need a Facebook Page for your business, consider that 2.5 people use Facebook every month and more than 140 million businesses already use Facebook. If you aren’t a personal user of Facebook yourself, ask someone you know whether they have ever used Facebook to get recommendations for businesses – the chances are that they have or at least have noticed lots of other users doing so.
A business Page helps people find your business, and learn more about what you have to offer. It’s a place where you can interact with your customers and where people can reach out to chat and ask questions. When you set up your business Page, you also unlock the ability to advertise on Facebook.
Step 1: Sign up
Go to facebook.com/pages/create.
Select the type of page you want to create: business/brand or community/public figure. In this article, we’ll assume you’re creating a page for a business, so click the Get Started button for that option.
When prompted, enter your business information. For your page name, use your business name (or the name people are likely to search for) when searching for your business.
For category, enter a word or two that describes your business and review the suggestions provided by Facebook. If your business falls into more than one category, choose the main category that best defines your business. You can add more categories later.
You will then need to add some more details, such as address and phone number. This information doesn’t have to be made public if you won’t want it to.
Read Facebook’s Pages, Groups and Events Policies, to make sure you are happy with them.
Step 2: Add photos and images
Your Profile Photo can be your logo or a photo of yourself or in fact any photo. Your choice here will depend on your type of business. If you are a local tradesperson who works alone and people are recommending you as a person, you might opt for a photo of yourself. Note that additional photos can be added to the page later as well.
Your cover photo is the wide banner photo that displays at the top of your Facebook page. If you aren’t sure what to put here, take a look at Canva, where you will find pre-designed templates that you can adjust to your business.
Step 3: Create a username
Your username/vanity URL, is how you tell people where to find you on Facebook. For example, Berts Window Cleaners might be @bertswindowcleaners.
Your username can be up to 50 characters long, but you probably want to make it as short, relevant and memorable as possible. If someone else has already used your business name and your service is local, you could add location at the end such as @bertswindowcleanersdublin.
To do this, click “Create Page @Username” in the left-hand menu.
Step 4: Add key information
Complete your contact details, opening hours, details about your business and services, location and any other information that is relevant. If you have a website, you can add the link to your site. You can also now add more photos if you would like to. Complete as much information as possible, although you can of course revisit later.
Step 5: Add further information
You can now add a longer description of your business. Click “See more” in the left menu, then “About”, and then click “Our Story” on the right-hand side.
Here, you can add a detailed description of your businesses products/services. Enter a headline and text for your story, then upload a relevant photo.
When complete, click Publish.
Step 6: Create a few posts
You don’t want to your potential customers to arrive at your Facebook page for the first time to find an empty feed. So, add a few posts. This might include highlights about a new product or service you have just launched or some photos from a recently completed job. Or, you might just want to add a graphic welcoming people to your new page.
You are then ready to invite people to start following your page. If you are already a personal user of Facebook you can invite some or all of your friends.
To keep your audience engaged, you will want to post regularly to your business page. While you can do this from directly within Facebook (and using Canva to create great images), you might want to consider a post scheduling tool such as SocialPilot. This will save time, particularly if you are posting to other social media accounts.
