There are literally hundreds of video marketing tools out there. I’ve tried some of them and my personal favourite tool to recommend is Animoto. It is so simple to use and if you sign up for an annual license, you can create unlimited videos without the animoto branding. With Animoto, you can create video from both clips and photos. You get a whole bunch of templates to choose from and once you have uploaded your media, it really is as simple as clicking a button and letting the magic happen.
Why use video?
Well, we know that video is good for SEO and it gets higher engagement on social media too. That is reason enough to use video in my opinion.
Who should use video?
There are businesses that so obviously should be using video such as estate agents for their property listings, photographers for their portfolios or customer photo shoot slideshows. But, video can be useful for almost any type of business as a promotional tool, to announce an event or new product, to show your team at work. The options are almost endless.
What does it cost?
It’s really great value for money, particularly if you will create a number of videos per month. At the time of writing this article, a professional subscription costs €14 a month when billed annually. That includes 3000 music tracks, 1mill+ stock photos and videos from Getty Images. If you would like to re-sell the videos you create to consumers, then you will need Professional Plus at €35 per month.
