So, you’ve heard that backlinks are good for SEO, but you don’t really understand what they are nor how to go about getting them. In this article, I’ll demystify backlink terminology and give you tips on building backlinks for your website. What is a backlink? Put...
SEO & Marketing
Some examples of my responsive website design and development projects. Please feel free to get in touch if you would like to talk about your project.
Improve your local Google rankings with listings
by Victoria Bennett | May 11, 2021 | SEO & Marketing
I’ve previously shared The Top 12 UK Business Directories and the Top 12 Irish Business Directories to list your business. It’s not difficult to create your own listings, but it is time consuming. This service can be outsourced completely for a one-off fee. Local SEO...
Google Analytics G4 – do you need it?
by Victoria Bennett | Mar 31, 2021 | SEO & Marketing
What is G4? G4 is a major update to the Google Analytics platform that allows you to track people across apps and websites. G4 includes some powerful new features which aim to give you deeper insights into your website’s traffic, in order to help you make smarter...
Setting up a Google Business Profile
by Victoria Bennett | Jan 11, 2021 | SEO & Marketing
What is a Google Business Profile (formerly Google My Business)? A Google Business Profile is a free tool that allows businesses to manage how their business details appear on Search and Maps. You will have probably have seen these listings when you type a search into...
Grow your business with promo videos
by Victoria Bennett | Feb 21, 2020 | SEO & Marketing, Social Media
There are literally hundreds of video marketing tools out there. I've tried some of them and my personal favourite tool to recommend is Animoto. It is so simple to use and if you sign up for an annual license, you can create unlimited videos without the animoto...
Top 12 Irish business directories to list your business
by Victoria Bennett | Oct 3, 2019 | SEO & Marketing
If you are thinking about SEO, this is one thing that you ought to do right away. Search engines like Google will place more trust in your website if it is mentioned on reputable directories. It is important that the information you submit for Name, Address and Phone...
Top 12 UK business directories to list your business
by Victoria Bennett | Oct 3, 2019 | SEO & Marketing
If you are a UK-based business thinking about SEO, this is one thing that you ought to do right away. Search engines like Google will place more trust in your website if it is mentioned on reputable directories. It is important that the information you submit for...
How to use Yoast SEO for page titles and meta descriptions
by Victoria Bennett | Mar 19, 2017 | SEO & Marketing
An article for Website Editors who have perhaps noticed the Yoast settings on their website and are wondering if and how they should be using these settings.